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Actual Marketing-Cloud-Administrator Salesforce Certified Marketing Cloud Administrator Exam Exam Questions with accurate answers

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Salesforce Marketing-Cloud-Administrator Certification Exam is a valuable certification for individuals who want to demonstrate their knowledge and skills in Marketing Cloud. It is a challenging exam that requires a lot of preparation, but passing it can be a great career booster for individuals who want to work in the field of digital marketing. Taking a training course is one of the best ways to prepare for the exam, and Salesforce offers a range of courses that can help individuals prepare for the exam.

Salesforce Marketing-Cloud-Administrator certification is a well-respected certification in the world of digital marketing. It validates the knowledge and skills of an individual in implementing and managing Marketing Cloud solutions. The Salesforce Certified Marketing Cloud Administrator certification is designed for individuals who have experience with Marketing Cloud and are responsible for managing and administering it.

Marketing Cloud Administrator Certification Exam formate are as follow

Format: Multiple choices, multiple answers

Passing score: 67%
Number of Questions: 60
Language: English
Length of Examination: 105 minutes

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q165-Q170):

NEW QUESTION # 165
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

A. Configure the API Integration to allow all users access
B. License all appropriate users within the installed package
C. Choose Public App Integration during the installation
D. Install App-appropriate business units for expanded access

Answer: B

Explanation:
To ensure that users have access to Query Studio in Marketing Cloud, the admin should license all appropriate users within the installed package. This involves configuring user permissions and ensuring that licenses are assigned to users who need access to Query Studio. This approach ensures that only authorized users can use the tool, maintaining security and compliance within the organization.
Reference: Salesforce Help - Installing and Managing Apps in Marketing Cloud

NEW QUESTION # 166
What is Setup Assistant?

A. A search within Help and Training limited to configuration documents
B. A prioritized account configuration checklist
C. Support service allowing the outsourcing of repetitive admin tasks
D. A dashboard containing key metrics for the business unit

Answer: B

Explanation:
Explanation
Setup Assistant is a prioritized account configuration checklist that guides you through the essential steps to set up your Marketing Cloud account. It provides links to relevant documentation and resources to help you complete each task

NEW QUESTION # 167
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A. Personalization Builder
B. Web Analytics Connector
C. Advertising Studio
D. Web and Mobile Analytics

Answer: B

Explanation:
Explanation
To append an Urchin Tracking Module (UTM) variable string to links in emails, NTO should use Web Analytics Connector. Web Analytics Connector is a feature that allows NTO to append UTM variables or other custom parameters to the links in their emails. Web Analytics Connector can be configured at the account, business unit, or send level, and can support up to four parameters per link. The other options are incorrect because:
* Advertising Studio. This is a product that allows NTO to create and manage advertising campaigns across various channels, such as Facebook, Google, or Twitter. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use their Marketing Cloud data for audience segmentation and targeting.
* Personalization Builder. This is a product that allows NTO to create and deliver personalized content and recommendations to their subscribers based on their behavior and preferences. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use predictive intelligence and machine learning to optimize their content and offers.
* Web and Mobile Analytics. This is a product that allows NTO to collect and analyze web and mobile data from their subscribers, such as page views, visits, conversions, and revenue. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use web tracking code and mobile SDKs to capture and report on their web and mobile activity.

NEW QUESTION # 168
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A. CloudPages must use the SAP domain
B. Purchase a new private Domain for use in CloudPages
C. Purchase a new SAP for de-special.ntmarketing.com
D. CloudPages must use pages.ntmarketing.com

Answer: B

Explanation:
Explanation
Purchasing a new private domain for use in CloudPages allows the admin to use a customized domain name for CloudPages, such as de-special.ntomarketing.com. This domain can be different from the SAP domain, which is used for email branding and deliverability. The other options are not feasible or correct.

NEW QUESTION # 169
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A. Send Email Activity with a link to a subscription center.
B. Data Extension with double opt-in status defined.
C. Microsite with Web Collect to store entrants on a data extension.
D. Microsite with Smart Capture to store entrants on a data extension.

Answer: B,D

NEW QUESTION # 170
......

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